Anthony Collins
CEO
With a PhD in human-computer interaction and twenty years shaping interactive spaces, Anthony leads IdeaLayer's product vision. He builds experiences that feel natural from the first touch.
About Us
We exist to help property sell faster.
The properties we help sell are exceptional. We think the technology used to sell them should be too.
Our Story
Built from the display floor up.
IdeaLayer was created by people who spent time in property sales environments and grew frustrated with the gap between the quality of the product being sold and the technology being used to sell it. Static floor plans, printed brochures, and generic presentation software were no match for the expectations of modern buyers.
We started by solving that problem for a single project — Molonglo Valley Canberra — that broke new ground in March 2010. Shorter buyer journeys, higher engagement, and more confident purchasing decisions made the case for everything that followed.
Today, IdeaLayer powers display suites for Australia's most recognisable property brands across apartments, land estates, and mixed-use developments. Our platform brings together all kinds of touch screens and displays, photorealistic 3D visualisation, live interactive masterplans, and cloud-connected sales tools into a single, seamlessly managed environment.
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Display suites powered
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Property developers & marketers
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Years in the industry
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Property sold using IdeaLayer
Our Team
The people behind IdeaLayer.
IdeaLayer is built and delivered by a small, focused team with deep roots in property sales technology. We take a hands-on approach to ensuring every project exceeds expectations.
Matt Haddad
Business Development
Matt's career runs through both property sales and technology, the two worlds IdeaLayer sits between. He partners with developers and agencies to turn ambitious display suites into sales environments teams actually want to use.
Aaron Cowie
CTO
Aaron leads IdeaLayer's engineering team and maps out the platform's future. He turns ambitious display suite ideas into technology built to scale.
Why IdeaLayer
What makes us different.
01
Purpose-built for property sales
Every feature is designed around how buyers actually make decisions, not repurposed from generic presentation software.
02
End-to-end delivery
We handle hardware, software, content curation, installation, training, and ongoing support. One team, one relationship.
03
Cloud-connected from day one
Every display suite is live-synced to our cloud platform, so remote agents, satellite offices, and offshore buyers always have the same experience.
04
Reliable when it matters
Display suites work hardest on your busiest days. We back every site with rock-solid uptime and a support team that answers, seven days a week.
How We Work
The principles we build on.
Genuine care, not just service
If something's wrong, we treat it like our own problem to fix, not a ticket to close. Every project gets the attention we'd want if it were our name on the door.
Sweat the details
The gap between good and great is invisible to most people. We notice it anyway, and we keep refining long after others would call it done.
In it for the long run
We're not gone after handover. We stick around for the campaign, the next release, and the one after that, building a relationship rather than closing a project.
Ready to work together?
Tell us about your project and we'll take it from there.