Overview
Alamora is a vibrant masterplanned community in Melbourne’s western suburbs by Villawood, featuring a residents’ club, pools, gymnasium, and café. IdeaLayer delivered a touch table experience at the heart of the display suite — enabling the sales team to present the interactive masterplan and a broad library of digital media to clients, with content flicked directly to a large video wall for group presentations.
What We Delivered
- Touch Table — 55” multi-touch table running the Alamora project app and interactive masterplan
- Video Wall — 3x3 video wall for large-format group presentations, driven from the touch table
- Display Screens — 2 x 75” wall-mounted screens for supplementary content zones
- Flick to Share — seamless content transfer from the touch table to any screen in the room
Outcomes
- Increased dwell time at the touch table as buyers explored the interactive masterplan
- Richer conversations around lot positions, stages, and community layout — especially during busy weekend sessions
- Platform was live and agents fully trained within two weeks of engagement
