Overview
Brookwater is a premier residential golf community in South-East Queensland. The existing sales office relied on a physical model and printed wall artwork — a static setup that couldn’t match buyer expectations. IdeaLayer modernised the environment with a digital masterplan table and large interactive touch wall, giving buyers a premium, immersive way to explore available land and the lifestyle on offer.
What We Delivered
- Multi-Touch Table — large-format table built from 4 DISPLAX Tile touchscreens running the interactive masterplan
- Touch Video Wall — 5x1 DISPLAX Tile multi-touch wall for lifestyle content, video, and imagery
- Interactive Masterplan — lot availability, nearby amenity, and stage information accessible across both surfaces
Outcomes
- Buyers who previously moved quickly through the old static setup now spend longer engaging with the digital surfaces
- The touch wall’s lifestyle content consistently prompted deeper conversations about community amenity and the golf course lifestyle
- Brookwater’s marketing team updates content independently, with no technical support required
