Overview
Five Farms is a community in Melbourne’s south-east by Frasers Property, offering townhomes and family lots. When Frasers needed to replace their underperforming setup, IdeaLayer reconfigured the existing hardware into two independent selling zones — a tablet driving the model table, and a wall-mounted touchscreen running its own instance of the app — giving agents the flexibility to present to different buyers simultaneously.
What We Delivered
- Dual-Zone Setup — 13” Surface Pro tablet as the primary model table hub; 65” wall-mounted touchscreen as a standalone second selling zone
- 75” Display Screen — larger format display for presentations and ambient content
- Interactive Masterplan — live availability across both zones via Mapovis
- IdeaLayer Cloud — agents access the full app remotely for virtual sales presentations
Outcomes
- Reconfiguring existing hardware into two independent zones effectively doubled the number of buyers the team could serve simultaneously
- Cloud access enabled agents to present at off-site events and via video call, extending the Five Farms reach well beyond the display suite
- Frasers’ marketing team manages all content updates in real time, ensuring all screens have the latest stock and release information
