Overview
Atherstone is a thriving masterplanned community in Cobblebank, Melbourne’s booming west. The Atherstone sales office features dedicated zones for land, house & land packages, and builder information — each with its own touchscreen. IdeaLayer empowers the Stockland sales team to curate content per zone and guide visitors through a personalised experience tailored to each buyer’s interests.
What We Delivered
- Multi-Zone Touchscreens — 2 x 28” Surface Studio touchscreens and a 55” multi-touch table, one per sales zone
- Video Wall — 3x3 video wall for high-impact group presentations
- Interactive Masterplan — live lot availability and stage information across all connected devices
Outcomes
- Zone-based presentation gave each product type its own dedicated moment, reducing confusion for buyers exploring multiple options
- Agents curated content per buyer profile, cutting average presentation length without sacrificing quality
- First-home buyers consistently cited the physical model and digital masterplan combination as the clearest explanation of the site
