Overview
Harpley is a lakeside masterplanned community in Werribee, Victoria by Stockland. The display suite features dedicated zones for land, house & land packages, and builder partner information. IdeaLayer gives the sales team control over what content appears on each screen, enabling personalised, zone-specific presentations for every visitor.
What We Delivered
- Multi-Zone Screens — 24” table-mounted touchscreen, 2 x 55” wall-mounted touchscreens, and a 75” multi-touch table across dedicated product zones
- Video Wall — 3x3 video wall for group presentations
- IdeaLayer Signage — 2 x 55” wall-mounted screens running managed content playlists
- Interactive Masterplan — live availability and stage data across all connected devices
- Physical Model — used alongside the digital masterplan to give buyers a tangible sense of scale
Outcomes
- Multiple simultaneous buyer conversations became routine, with each zone operating independently across a single connected platform
- Signage screens maintained consistent brand messaging throughout the space between client interactions
- Buyers navigating multiple product types reported a clearer, more structured journey through the suite
