Overview
Providence is a masterplanned community of over 7,500 homes in Ripley, South East Queensland by Stockland — designed for young families with a strong amenity offering. Stockland needed a modern, turnkey solution to replace an underutilised setup: a high-engagement introduction to the development that could showcase lifestyle, lot locations, and house and land packages in one place, with agents able to present the same experience across the suite.
What We Delivered
- 86” Multi-Touch Table — primary presentation surface for a high-engagement introduction to Providence; buyers explore the masterplan, drill into lots, and open house and land brochures
- 65” Display Screen — companion screen for flicked content and group presentations
- Interactive Masterplan — lot availability, package detail, and lifestyle content in one connected experience
- IdeaLayer Cloud — marketing previews and manages content remotely; agents present the same experience on other devices in the suite
Outcomes
- The multi-touch table replaced a fragmented setup with a clear point of interaction — agents report faster, more confident conversations, with buyers leaving with a stronger grasp of the masterplan and site
- Providence’s younger buyer profile responded strongly to the hands-on masterplan format, moving from community overview to lots and house and land packages in a single session
- Marketing keeps stage releases and package content current through the cloud platform, while agents present consistently across the table and companion screens
