Overview
Danks St District is a bold mixed-use development by Dasco in Waterloo, Sydney — blending residential, retail, and hospitality in one of the city’s most vibrant inner suburbs. Dasco wanted a sales environment as premium as the project itself: immersive, multi-screen, and capable of leaving a lasting impression on every client.
The Brief
The solution needed to support intimate one-on-one conversations as well as large group presentations, accommodate international and off-site agents, and connect the digital experience to the physical architectural model through integrated lighting.
What We Delivered
- Interactive 3D Model — buyers explore the full development in 3D, drill into floorplates with live stock availability, and place virtual furniture in apartment models to visualise scale and layout
- Model Lighting — selecting any apartment in the app instantly illuminates its position on the physical architectural model
- Multi-Screen Interactivity — agents flick content between tablets, touchscreens, video walls, and the cinema projector; dynamic scenes trigger across the room as users navigate
- Remote Access — IdeaLayer Cloud gives international and off-site agents full access to the app and content from any device
- Personalised Info Packs — agents annotate floorplans and send tailored email packs; clients receive a shareable link to the 3D apartment model to revisit from home
Outcomes
- A benchmark sales experience combining 3D visualisation, multi-screen storytelling, and physical model integration
- Agents qualify buyers faster through interactive furniture placement and live availability data
- Remote and international agents sell from the same platform as the on-site team
- Personalised follow-up emails and shareable 3D links keep clients engaged long after the visit
